Marketing & automation systems for business

New clients

Ovia Lead Generation

Every enquiry answered in minutes. Every quote followed up until there’s a decision.

Ovia Lead Generation puts your sales strategy to work: it answers new enquiries within minutes, qualifies them, follows up on quotes with a precise sequence and reactivates contacts that have gone quiet. You only talk to people who are ready.

How it works
Ovia Lead Generationwaiting for you
  1. EnquiryA new enquiry comes in
  2. ReplyA reply in minutes, even in the evening
  3. QualifyIt works out who’s ready and who isn’t
  4. Follow upEvery quote followed up until there’s a decision
  5. ReactivateYour database stops sleeping
Negotiations and decisions always stay with you
7×
more likely to qualify a lead if you contact it within an hour rather than later[1]
42 h
average company response time to a web enquiry; 23% never reply[1]
21×
the difference in qualification between replying in 5 minutes and replying in 30[2]

The problem

You don’t lose clients because you’re too expensive. You lose them because you reply late.

A prospective client fills in the form, writes on WhatsApp or calls. At that moment they are deciding. If the reply arrives the next day, they’ve already written to two other firms. Harvard Business Review research on more than two thousand companies is blunt: average response time 42 hours, and almost one company in four doesn’t reply at all [1].

Then there are quotes sent and never followed up, and contacts that have “gone cold”. They aren’t lost: nobody has contacted them again in the right way.

Lead generation isn’t a piece of software, it’s a strategy: who your ideal client is, what you say to them, when to follow up and when to stop. Ovia designs it with you, writes it down, then has the system carry it out every day, without exceptions.

Strategy and security make the money. AI is the tool. The dot marks where you decide.

Anyone today can buy a subscription to an AI tool. The value lies in deciding what to automate, how to protect your clients’ data and how to measure the result. That’s where we always start.

01

Strategy

Ideal client, qualification criteria, follow-up sequences, messages for each stage and stop rules. First we define how you sell, then we automate it.

Where we start
02

Security

GDPR consents and legal bases respected, contacts who say “no” excluded for good, no bought lists. Protecting your firm’s reputation is worth more than one extra lead.

Non-negotiable
03

Artificial intelligence

AI replies, qualifies and personalises messages within your rules. Real negotiations stay with you.

The tool, not the goal

How it works

Every enquiry answered in minutes, not days.

Click each step to see what happens. The system proposes, you decide.

Step 1 of 5 · Enquiry

A new enquiry comes in

From the website, social media, WhatsApp, a form or a missed call: everything flows into one place.

Calculator

How much revenue replying late costs you

A deliberately conservative estimate: we assume a conversion improvement far below what HBR and MIT measured.

Indicative estimate based on 220 working days and conservative assumptions. In the Process Check we replace it with your real numbers.

Before and after

The same day, two ways to live it.

  • Enquiries get a reply when someone has time
  • The website form lands in an inbox nobody checks
  • Quotes are sent and then forgotten
  • Follow-up depends on one person’s memory
  • The client database is a graveyard of contacts
  • You don’t know how many enquiries you lose, or why

Security

Professional secrecy is not negotiable.

The measures we apply to Ovia Lead Generation from day one, not as an afterthought.

✓

GDPR by design

Only contacts with a valid legal basis, correct privacy notices, opt-outs respected automatically.

✓

Permanent exclusion list

Anyone who asks not to be contacted never re-enters a sequence.

✓

Transparency about AI

When a virtual assistant replies, the contact knows it: it’s the right thing to do, and from 2 August 2026 the EU AI Act requires it for people interacting with an AI system [3].

✓

Reputation protected

Frequency and tone limited by rules: no barrage of messages that burns your firm’s name.

Who it’s for

Built around the way you work.

New clients without becoming salespeople

For firms that get enquiries from the website or word of mouth but don’t have time to follow them all up.

  • Instant replies to consultation requests
  • Direct booking of the first call
  • Follow-up on quotes without awkwardness

The path

From Process Check to the first measurable result.

One area at a time, under your control. No sudden transformations.

Week 1

Process Check

Where enquiries come from, how long they wait, where they stall.

Week 2

Written strategy

Ideal client, qualification, messages, sequences and stop rules.

Weeks 3–4

Instant reply

We first switch on fast replies on your main channels.

Month 2

Follow-up and reactivation

Sequences on quotes and on your existing database, with measurement.

FAQ

The questions people really ask us.

Is it legal to contact leads who haven’t replied for months?

It depends on the legal basis on which you collected the contact and on what your privacy notice said. In the Process Check we review the database and only reactivate contacts where it’s correct to do so. Anyone who refused consent stays excluded.

Will my prospects realise an AI is replying?

Yes, and they should: transparency is an Ovia rule and, from 2 August 2026, also an EU AI Act obligation for people interacting with an AI system. The goal isn’t to pretend to be human, but to reply immediately and well, then hand over to you.

Do you buy or generate contact lists?

No. We work on the enquiries that come to you and the database you already have. Bought lists are a legal and reputational risk we don’t let our clients take.

How quickly will I see results?

Instant replies show effects in the first weeks, because they reduce lost enquiries. Follow-up and reactivation need a full sales cycle to be measured.

Does it integrate with my CRM?

Yes. If you already use a CRM we connect to it; if you don’t have one, Ovia CRM is built precisely to work alongside lead generation.

Press and hold to book

Ovia Process Check

Thirty minutes on your real workflow.
Then you decide.

We show you where the time goes, what can be safely automated and where it’s best to start with Ovia Lead Generation. No obligation, no jargon.

We work with a few clients at a time. We reply within 24 hours.